Alpha-Bits cereal was invented by Thomas M. Quigley who worked for Post Cereals. The cereal was introduced in 1957 and was taken off the market in 2006. The cereal reappeared several times thoughout the years in different variations, finally being disconinued in 2121. Or so wethought, Alpha-bits seems to be the cereal that just won;'t quit! In April 2025, Post announced that due to popular demand, the cereal would return in limited quantities for a limited time in the fall of 2025.
One of the first advertisers of the cereal was the Ruff and Reddy cartoon show in 1957. Alvin and the Chipmunks were also early pitchers for Alpha-Bits. Some taglines and slogans for Alpha-Bits cereal include "Alpha-Bits spells energy from A to Z with a capital E," "They're A-B-C-Delicious," and "Alpha-Bits cereal spells Y-U-M". Other taglines were "Think smart. Think Alpha-Bits cereal" and "Letters letters everywhere all full of goodness".
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